AI-Driven Health Coach: Project Mulberry Aims to Revolutionize Wellness

Apple is poised to make a significant leap into the health and wellness sector with Project Mulberry, an AI-driven health coach designed to deliver personalized advice on fitness, nutrition, and overall wellness. As reported by Mark Gurman at Bloomberg, the service could be available to consumers as soon as next year, launching alongside a future version of iOS.

Project Mulberry aims to leverage Apple’s extensive ecosystem, utilizing data collected from Apple’s Health app and hardware such as the Apple Watch. The AI agent is expected to offer tailored recommendations on exercise techniques, dietary habits, and lifestyle adjustments. It could mark a pivotal moment in Apple’s long-term plan to embed health services more deeply into its devices, a vision championed by CEO Tim Cook.

However, the initiative’s scope remains uncertain. While Gurman’s report refers to the project as an "AI doctor service," it is unclear if Project Mulberry will function as a diagnostic tool or serve as a health and wellness advisor. According to the report, the AI agent is being trained on real physician data and could include insights from doctors and health experts. The service may be branded as "Health Plus" and become a core part of Apple’s expanding suite of subscription services.

The potential benefits of AI-driven health solutions are significant. The Mayo Clinic has highlighted the promise of AI in preventative care and risk assessment, emphasizing how data-driven insights could help users make informed health decisions. Nonetheless, concerns persist regarding the integration of AI in healthcare. In December, the nonprofit research group ECRI identified AI as the top hazard for healthcare in 2025, cautioning that inaccuracies or misleading AI responses could jeopardize patient safety.

Apple has not yet responded to requests for comment. As the tech giant explores the intersection of AI and healthcare, the success of Project Mulberry will hinge on its ability to balance personalized health support with the reliability and accuracy users expect. If successful, Apple’s latest endeavor could redefine digital health management, but it will need to overcome potential risks to achieve lasting impact.

source- https://www.cnet.com/tech/services-and-software/apples-ai-doctor-may-see-you-in-2026/

disclaimer- This is non-financial/medical advice and made using AI so could be wrong.